''Trade-Off: Why Some Things Catch On, and Others Don't''
Kevin Maney

ISBN: 9780385525954 | 240 pages | 6 Mb


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Download Link: http://ebooksharez.info/download.php?group=book&from=tribe.so&id=264745&lnk=MjAyMS0wNS0yNw--

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Trade-Off: Why Some Things Catch On, and Others Don't Kevin Maney
Publisher: Crown Publishing Group




A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...


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It's called the fidelity swap and according to Trade-Off: Why Some Things Catch On and Others Don't by author Kevin Maney, it could be the key 
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Book Review – Trade-Off: Why Some Things Catch On, and Others Don't Marketable business ideas often have two key characteristics: 
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His other books include Trade-Off: Why Some Things Catch On, and Others Don't, The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM 
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The truth is, according to journalist and author Kevin Maney's latest book, Trade-Off: Why Some Things Catch On, and Others Don't, most of us 
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They also don't address what may be the root cause of teen crime, which is a . Frankly, there appears to be a tradeoff between civil liberties and public safety, .. When I was done, I'd catch the Metro home and that was that. As in so many other issues about crime, it's all too much like "whack a mole".
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